Isabella Cuda is a
Graphic Designer
based in Amsterdam.

Born in Italy and raised around the world, I’ve lived in Germany, China, New York, Italy, and now call Amsterdam home. This international journey has shaped my perspective, and I love bringing diverse influences into my designs.

I earned a double major in Graphic Design and Advertising from the School of Visual Arts in NYC, where I focused on branding and packaging design. I’m passionate about guiding a brand from its earliest stages—a simple logo—into a cohesive, memorable identity that resonates with its audience.

My professional experience spans leading design agencies, including Pearlfisher and Bulletproof, where I had the chance to work on everything from emerging brands to high-profile campaigns. These opportunities have enriched my portfolio and sharpened my ability to deliver strategic, thoughtful design.

At the core of my creative approach is a commitment to concept-driven design. I believe that while aesthetics are important, it’s the strength of the idea behind a design that truly makes it impactful. For me, success lies in creating work that is not only visually compelling but also rooted in a strong, memorable concept.