Isabella Cuda
I was born in Italy but raised all around the world. Having lived in Germany, China, USA and Italy, I can say that I love bringing variety to the table and the things I design for.
I double-majored in Graphic Design and Advertising at the School of Visual Arts, in NYC. But took a specific focus in branding and package design. I love seeing a brand grow from just a simple logo to being a complete and cohesive brand.
In and after college, I had the pleasure to work for four different Design agencies. This built up my portfolio and experience in the professional world. It also allowed me to work on other cool projects, from emerging brands to current events.
My creative approach is to find a strong concept before anything else. I was taught that no matter how “pretty” you can make things be, if the idea behind them is weak, your work will never stand out. Ultimately, it’s about creating a memorable design.