Sagres

Sagres, the #1 Portuguese beer brand, sought a contemporary brand refresh to bring cohesion to its diverse portfolio. The goal was to create a future-proof visual identity that unites its offerings while celebrating the vibrant Portuguese soul, which cherishes tradition and enjoys life with a laid-back, genuine approach. I worked on crafting and extending this refreshed identity across their portfolio, ensuring it remains modern yet deeply rooted in tradition, keeping the brand relevant and authentic for years to come.