David Colbert MD, a leading dermatologist serving celebrity clientele sought to develop a line of products infused with super-antioxidant CBD. By harnessing the power of this cutting edge ingredient carefully formulated with other active ingredients, this product line would be both the first of its kind in the category that is both highly efficacious, dermatologist-backed, and with a high dosage of pure, organic CBD. By leveraging the credentials of David Colbert’s name, we developed a brand that brought together both the creator and the ingredient story of the cannabis-derived CBD